 | | »As we are in the business of ideas, this is a great one.« John Hegarty, Founder BBH, London € 47,90.- (incl. tax plus delivery costs)  Order now!
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How to Catch the Big Idea – The Strategies of the Top-Creatives
Great Ideas in Advertising are not just coincidental, but the result of a consequently managed Creative Process, that guarantees an Added-Value. A fascinating process of 12 phases shows what 77 Top-Creatives have in common in their work, illustrated by original quotations from interviews with e.g. John Hegarty, Dan Wieden or Jeff Goodby.
»The way this book is put together makes it one of the best textbooks for the creative people in our industry that I have ever read. I wish it had been available when I first started out.«
Bob Isherwood, Worldwide Creative Director, Saatchi&Saatchi, New York
»I tremendously enjoyed reading from these fantastic colleagues
about how they approach great ideas.«
Michael Conrad, Ex-Chief Creative Officer, Leo Burnett, Chicago
Almost 200 Practical Tips show Creatives, Copywriters, Art Directors, Account Managers and Marketeers how to steer, evaluate and manage the Energy of the Idea confidently throughout the Creative Process. The question is not „Who is creative?“ but „How can you be more creative, faster, more precise and with even more ease?” You will experience thought and working processes, that Top-Creatives use to win Cannes Lions and Effectiveness Awards.Order now!
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