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marketing hemisphere.« Christina Schwörbel-Binn, Senior Brand Manager, Coca-Cola, Berlin € 249,00 (plus tax and delivery costs)  Order now!
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How Great Ideas pay off!
In the Creative Effectiveness Report 2006, the 35 most effective campaigns in Europe are analysed. Supported by hard facts and proven numbers - with 105 inspiring questions to increase the impact of every Communication Idea. In order to identify Ideas which are creative and effective at the same time, IdeaManagement has analysed all European campaigns from 1996 to 2005, that have won a national Effie and a Cannes Lion or the national/European ADC. On the highest possible level only 138 Double-Champions out of 1,417 ideas have qualified for the first Creative Effectiveness Report.
Each case will show and explain: The most important insights about the campaign, the market and brand situation, the challenges for the media and communication focus and the Anatomy of the Creative Idea behind this success structure according to IdeaManagement. More than 100 questions will allow to transfer the success principles into the daily work in advertising and marketing. They will build an inspiring workflow for a Great Creative Effectiveness Idea – for you and for your clients business.
In order to inspire your personal work, it will deliver valuable insights especially for Creatives, Account Managers, Strategic Directors and Advertising Managers from all branches – with fascinating examples of Print-, Poster- and TV-Ideas.
The Report is written by Ralf Langwost, international Creative Coach and Trainer; supported by the EACA (European Association of Communications Agencies). This Report can be ordered at IdeaManagement exclusively. Order now!
If you are interested to produce this book in your own language, please send us an e-mail.
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