 | | »A brilliant workshop to become clear about the essential elements in the process of the Creative Brief.« Michael Schulze, Etatdirector, Scholz & Friends, Berlin |
Better Briefing, better Re-Briefing - Strategies for an effective Client-Brief
A good briefing should be „brief“ – as in short, clear and inspire immediately. The aim is to also bring complex problems to the basic point that creates an inspiring spring board so you land on an excellent Idea. This wokshop is created for emloyees from advertising agencies and advertising companies, who want to write inspiring and relevant briefings even more effectively. Here you will experience how to acquire the most important success principles for a directive and inspiring briefing:
 | | which criteria show, if an idea is relevant and on strategy in the shortest possible time | | | which information starts up unique and unusual ideas, and where can you find these through the product, target group, competition and brand | | | which 7 demands define an inspiring promise, that fascinates the target group | | | what is the optimal briefing-format for Great Ideas and how to write a briefing that excites? | | | how do you handle the briefing as idea and transform a supposedly boring briefing into an inspiring task |
Tip: Participate in this Workshop preferably together with your client or agency in order to create a more effective creative-process with better briefings and professional skills. Company Internal Coachings for Marketing and Agency Teams are available on request.
Conditions: In-house Company Coachings on request. For further information or to schedule an appointment, please send your request to info@ideamanagement.com |
