 | | »IdeaManagement is the tool against coincidence!« André Price, Art Director, Jung von Matt Alster |
Valuable information quickly leads to valuable Ideas
True and fascinating information sparks off Great Ideas quickly. For this reason a truly great strategy is the best basis for a Great Idea. In the Creative Planning Workshop Copywriters, Art Directors, Creative Directors, Strategic Planners, Account/Project Managers, as well as Advertising/Brand Managers will be trained to extract this true information and new insights from the most effective idea sources: of the product, the competition, the target group and the brand. They will learn how to overcome creative blocks in everyday business quickly and effectively and how to improve the creative process. Give your creative thinking a new direction for many relevant results - even when timing is tight.
In the Basic-Workshop Creative Planning you will learn how to:
 | | access new unique and relevant Idea sources through good Idea preparation, |
| | improve and accelerate your work methods to protect your Ideas against bad influences, |
| | bring your Ideas right to the point that fascinates the target group, |
| | develop a benefit-design with a strong single minded and relevant proposition, |
| | write an inspiring Creative Brief as the spring board to the Idea. |
Tip: Participate in this Workshop with the entire team and preferably together with your client in order to create a more effective creative-process with better briefings and professional skills. Company Internal Coachings for Marketing and Agency Teams are available on request.
Open 2-day Workshop € 1,980.- per person, plus VAT and hotel. Dates for Open and International Workshops can be found in the Training Calendar. Your registration is also possible by e-mail or fax. |
