Creative Performance - Part II Creative Professional Qualification

»Six months after the workshop I received my first lion. Coincidence?« Beate Steiner, Copywriter, Scholz und Friends, Berlin

  
The High-Performance tools for Creative Top Performance

  
From the first briefing up to the presentation it needs a precise and effective creative- process to exceed your personal limits quickly and achieve creative top performance. In the 2-day Creative Performance Workshop Copywriters, Art Directors, Creative Directors, Strategic Planners, Account/Project Managers and Advertising/Brand Managers will learn practically how to transmit key insights to develop the Creative Personality and a Creative Master Process. From the Creative Brief up to the presentation of the creative product, you will train how to strengthen a weak Idea with the higher concept especially when the brief is weak.

The Creative Performance Workshop will show you, how to perform creatively on the highest possible level. You will learn how to:
 

		considerably improve your personal creative-process to come up with outstanding Ideas quickly,
		reduce your presentation work by 80%, and how to really convince with your Idea in presentations,
		describe your brilliant Idea in one clear and convincing sentence,
		manage your Ideas safely even under time pressure and difficult conditions,
		develop a brilliant Idea from a given mediocre form or execution.

          
Tip: Participate in this workshop with the entire team (incl. client) in order to create a more effective creative working process with better briefings. Company Internal Coachings for Marketing and Agency Teams are available on request.
 
Open 2-day Workshop € 1,980.- per person, plus VAT and hotel. Dates for Open and International Workshops can be found in the Training Calendar. Your registration is also possible by e-mail or fax.