 | | »What helped me the most was the idea generation process
– How to disrupt, but anchor the Idea in the product.« Cristián Lehuedé, Executive President, BBDO Chile |
Manage your Ideas like a Top-Creative: fast, disciplined and relaxed!
Great Ideas are no coincidence, but the result of an effective-creative working process without compromising. The Catch the Big Idea Workshop shows Copywriters, Art Directors, Creative Directors, Account Directors, Project Managers and Strategic Planners and Employees in marketing departments and media in clearly structured units how to manage your Ideas throughout the creative process with 12 top creative principles that protect the “Energy” of your Ideas safely. Instead of working even harder, you will be trained to „play faster and more targeted” so you reach your creative top performance in a shorter time.
A proven and highly effective working method shows you how to:
 | | make the most use of your client’s knowledge, |
| | gain optimal input and important information from your assignment, |
| | generate additional time to be able to come up with more outstanding Ideas, |
| | derive many relevant benefits out of any average product information within 30 minutes, |
| | evaluate and present your Ideas safely and convincingly in a few seconds. |
Tip: Participate in this workshop as a Team, together with your client or agency in order to create a more effective Creative Process for more surprisingly Ideas. Company Internal Workshop for Marketing and Agency Teams upon request.
Open 2-day Workshop € 1,980.- per person, plus VAT and hotel. Partners of cooperating associations please ask for special conditions. Dates for Open and International Workshops can be found in the Trainings Calendar. Your registration is also possible by e-mail or fax. |
