| | »In 20 Minutes something becomes clear here for
which we spent for market research 140.000,- €
and many, many Management-hours.« Thomas Adelmann, Manager Advertising, Vergölst
Great Ideas Work Even Harder! Cannes 2007 - 11 min.
 DSL Modem |
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Increase the Impact of your Advertising with 7 Success Principles
A Creative Effectiveness Idea leads the attention of the contemplator directly and exclusively to the offered product. That increases the awareness and advances the evolution of the brand. This Creative Effectiveness Workshop demonstrates how you can reach any target group in a creative, surprising way even more effectively on the basis of outstanding case studies. With practical tools and tasks that you implement directly in the Workshop, Brand- and Marketing-Managers, Client Consultants, Strategic Planners, Creative Directors, Art Directors and Copywriters discover how they can emotionally recharge the strategic elements of a brand or make use of hidden insights.
Learn how to develop great Communication Ideas even more effectively with 7 simple success principles. You learn how to…
 | | use an “advertising vision”, to benefit from market chances more consequently, |
| | adapt a communication-strategy internationally with the Insight-Method, |
| | inspire your team through a briefing format that triggers-off relevant Ideas quickly, |
| | give your brand communication unique impulses that strengthen the value of your brand, |
| | increase the added value of an Idea and the Return on Investment of every budget. |
Tip: Participate in this Workshop with the entire team - preferably together with your client or the agency in order to increase the creative impact of Ideas on concrete projects together. Company Internal Coachings for marketing and agency teams are available on request.
Open 2-day Workshop € 1,980.- per person, plus VAT and hotel. Dates for Open and International Workshops can be found in the Training Calendar. Your registration is also possible by e-mail or fax. |
